Tuesday, July 22, 2014

A Little Help From My Friends...

As you may know, I am the author of the book How to Start and Run a Commercial Art Gallery. My publisher, Allworth Press, has asked for a follow-up book (tentatively titled Selling Contemporary Art: How to Navigate the Evolving Market), which is designed to explore how art sellers are strategizing through a range of shifts in the contemporary art market since the first book was written (back in 2008). Some of these developments include: The Rise of the Mega-Gallery; The Rise of the Art Fair; Selling Art via Online Channels; The Increasing Globalization of the Art Market, etc.

The bulk of the book is based on interviews with other dealers, art fair directors, and collectors. It is organized into three sections: outside factors (things beyond any dealer's control); inside factors (things dealers can individually do in response to the developments); and a section written in conjunction with an attorney on how changes to existing (or new) contract models might help address some of these challenges. It is important to me, though, to have the book reflect the needs and goals of all parties involved in the art market.

Toward that end, I am reaching out to artists, collectors and gallerists, and asking if you would please consider completing a quick survey about specific topics that relate to themes in the book. None of these surveys is comprehensive, nor designed to be...they're designed to hopefully provide some insights into some stubbornly hazy concepts within the shifting art market. In short, there's a method to my madness in how each is formulated.

  Your participation in the quick survey below that applies to you will be entirely anonymous. I cannot tell who submitted which answers. Even if I can guess, no names will be recorded or published.
Feel free to browse any of the surveys below if you like, but I ask (please) only submit your answers if you are actively engaged as an artist, or a collector of contemporary art, or a dealer of contemporary art, respectively. And only submit your answers once, please.

Because of this open call, we will of course need to cull through the submissions and delete any that feel mischievous. I would like to include your opinions on these matters, though, so I'll encourage you to be frank, but don't vent so colorfully that we'd need to exclude your answers. Again, your responses will be entirely anonymous.

Thank you in advance for your time and consideration! I truly appreciate it.

Artists Survey

Collectors Survey

Gallerists Survey


Blogger lee kaloidis said...

So Ed,

Any surprises?

(Without stealing any of the book's thunder.)


8/06/2014 06:15:00 PM  
Blogger Edward_ said...

for artists, I'm surprised how many feel that "loyalty to the gallery" is important, given the social media chatter about it not being so.

1266 artists from 30 countries across North and South America, Europe, the Middle East, Asia, and Australia and New Zealand submitted answers.

60% of the respondents report having no current gallery representation; 40% have report having current gallery representation.

8/06/2014 06:50:00 PM  
Blogger lee kaloidis said...

Loyalty from artists to galleries doesn't surprise me.

I think artists know how tough of a fight it is.

If it comes across to dealers/galleries that artists are not being loyal, what do you think the cause of that is?

As they say about marriages, no one in a happy and satisfied marriage cheats.

8/06/2014 08:08:00 PM  
Anonymous Jason Piszczatowski said...

Just finished your survey. It's a good feeling to have someone you are working closely with to achieve a common goal. My experience with galleries so far has been a great one. I hope it stays that way.

8/12/2014 09:07:00 PM  
Blogger Andre Studio said...

Yes follow-up, read your last one,

looking forward to the book release!

8/13/2014 11:40:00 PM  
Anonymous Anonymous said...

regarding artists' loyalty:
Do unto others as you wish them yo do unto you.

8/18/2014 02:00:00 PM  
Anonymous Gam said...

Ed, would you object if I add a link here to your talk about the 'contents' you are researching for the book? (art-fair changes)

8/25/2014 03:23:00 PM  

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