Wednesday, January 19, 2011

Early Press for Moving Image (or When Is a Fair [Not] "Anti-Fair"?)

As we march toward, er, March (3-6) I promise not to make this the Moving Image blog, but I wanted to share some of the early press the new venture we're launching has garnered so far, including:
  • Robin Cembalest, "From Oursler to Your House?" ArtNews Magazine, Tumblr, January 17, 2011
  • Ben Davis, "Moving Image, a New Video Art Fair, Moves in on Armory Week,", January 18, 2011
  • Emily Nathan, "New Art Fairs in March, 2011,", January 18, 2011
  • Mackie Healy, "New Video Fair Piggybacks Armory Week," Art Market Views, January 19, 2011
I also wanted to make one clarification about a statement in Mackie's post on Art Market Views, which read:
Touting an anti-fair formula, organizers promise free entry and a visitor experience “without the confines of booths” or “time and space limitations” of the average art fair.
I may be deluding myself, but I have never thought of this approach to exhibiting art, in what we are quite consciously labeling a "fair," as somehow "anti-fair," as much as simply an experiment in the ongoing evolution of the fair format. Not only did it feel really great to participate in the open atmosphere of Independent last year, but it felt invigorating to do the same AND to see the artwork intermingled at SEVEN. None of which is to say I don't also recognize the ways in which booths are still superior to these models (there are logistical issues with openness, for sure), but simply that there must be something of our time that these efforts seek to address that the confines of booths cannot.

We will see, as they say.

Labels: Art Fairs, Moving Image


Blogger Julie Sadler said...

I am feeling out of the loop again, and I need to ask my questions anyhow, especially since my latest endeavors find me moving into hidef video with my collage work.
These videos you are showing at Moving Image, they are free for the public to view from what I read. However, I am wondering from a gallerist standpoint, just how is this profitable? Are folks buying copies of the vids? Or are these vids promoting work that is tangent and can be bought?
(p.s. so glad to see the Wojnarowicz image in your publicity! woo hoo!)

1/19/2011 11:53:00 AM  
Blogger Edward_ said...

The videos are VERY much for sale, Julie. It varies per artist, cut generally collectors can purchase a signed, limited edition of the work and generally it comes with a custom presentation and a certificate of authenticity, as well as some form of master version.

After Tino Sehgal, I'm sure an art dealer can find a way to sell any form of artwork that an artist interested in selling it can make.

That said, visiting the fair is free. You can't take the work home unless you buy it, though.

1/19/2011 11:59:00 AM  

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