Art Writing Reality Check (Time for a New Code of Ethics?)
The recent chain of events that led the Village Voice (one of New York’s most important sources of arts criticism) to end their relationship with critic Christian Viveros-Fauné raises some questions about the practicality of applying The New York Times style code of journalistic ethics to the arts publications that can’t offer NYT-sized salaries.
Indeed, given the widely perceived diminishing influence of art criticism (due to the overwhelming power of certain collectors and the market in general in determining what art is seen as important by museums and other collectors), a question I heard repeatedly in the wake of the Voice’s decision was, is it even realistic to expect quality criticism from writers without deep interest/influence in the commercial side of the art world?
You’re a managing director of a commercial art fair, Volta, and an organizer of another commercial art fair, Chicago’s Next fair. At the same time you’re a writer, a journalist, you’re the art critic for the Village Voice. Why isn’t that the most basic kind of conflict of interest?
Christian responded with perhaps a too honest answer that included several of the key issues leading me to wonder just how practical (if not how adhered to) the current code of ethics really is [all emphasis mine]:
I believe you can wear a lot of hats in the art world, and one needs to because, among other things, critics can’t survive on the money that they make from writing. Very few critics can. And, not only that, but I’m interested in curating, and I firmly believe that there is no interest in the art world without a conflict of interest.
Now, that may seem counterintuitive, and it is, but I would argue that the art world is counterintuitive in the extreme. In what other industry, for example, does one of the major magazines that chronicles both the creative and the business end of the art world establish an art fair of the same name. Obviously, I’m talking about Frieze.
And that’s nothing. Examine, for second, the practice of writing catalog essays. You know and I know that there is no such thing as a negative catalog essay and the reason for that is obvious: one way critics make money is by writing promotional copy for galleries and, hopefully, artists they like or love. And then there’s the business of curators and critics slinging their asses around to universities and institutions for speaking engagements.
Shall I go on? I mean, again, what I’m arguing for here is honesty all the way around.
In light of the practicality of living on what arts writing pays and being insightful without inserting oneself deep within the commercial structure in this particular age, and given that whether there’s a more pressing conflict of interest to address is no longer relevant, perhaps attention can now be turned to the issues Christian raises. In particular, is it time for the code of ethics to specifically address critics lecturing for money at universities whose artists or exhibitions they later write about, accepting paid travel and hotel expenses in return for press (and the rules for acknowledging that), confluences of power like that represented by the Frieze art fair, writing catalog essays for pay, and the rest of it?
Labels: art criticism